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Privacy Policy

Chrome Trader Ltd privacy policy . This privacy policy sets out how Chrome Trader Ltd uses and protects any information that you give us when you use our company.

Chrome Trader Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our services, then you can be assured that it will only be used in accordance with this privacy statement. Chrome Trader Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from the 23rd May 2018.


If you are trading with us i.e. sending us orders to deliver to you or your customers; you do not need to ask us if you can keep our data – you have a legitimate business interest to do so. Likewise, we do not have to ask you if we can keep your details – if we don’t have these we cannot deliver products and services to you. There may be some contacts on our/your records that relate to our business together and these can be easily disclosed to you amended or even removed. But there is no requirement for us to seek consent if we have gained these contacts in the course of our trade with you and you with us.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode and business address
  • other information relevant to help us provide our services

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

How long your personal data is kept

We will retain your personal data throughout the duration of our appointment. We will also retain your personal data after our engagement has finished for as long as the law requires us to which is 5 years plus the current year. We may retain your personal data beyond this date for the purposes mentioned above and will in any case at all times retain your personal data for the minimum period required by law. We may also retain your data to deal with any disputes, to maintain records and to show that we have dealt with you fairly. There may be reasons why we need to keep or use your personal data, but please tell us if you think we should not be processing your personal data.

What choices and rights you have

Your personal data is protected by legal rights, which include your right to:

• Object to our controlling and processing your personal data. • Object to our sharing of your personal data with others or certain organisations. • Request that your personal data is erased after 5 years plus the current year, corrected or that its processing be restricted. • Request access to your personal data and for it to be given to you in a portable format. • Request that we transfer your personal data to another organisation. • Request that we confirm what personal data we currently control and/or process in relation to you .

Monitoring of communications

Subject to applicable laws, we will record and keep all emails and any other correspondence in relation to your dealings with us. We’ll do this for regulatory compliance, self - regulatory practices, crime prevention and detection, to protect the security of our communication systems and procedures. We may also monitor activities where necessary for these reasons and this is justified by our legitimate interests or our legal obligations.

Fraud prevention checks

If we determine that you pose a fraud or money laundering risk, we may refuse to provide the services you have requested or we may stop providing existing services to you or your company. A record of any fraud or money laundering risk will be retained by the fraud prevention agencies and may result in others refusing to provide services to you.

If you fail to provide us with the data we require, this may delay or prevent us from acting for you on your behalf. Depending on the importance of the data, it may mean we are entitled to stop acting for you.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou sesssion ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.

For more information or to exercise your GDPR rights, please contact us directly on:

 Tel: 0333 303 1164 / 07870258576


Address: Chrome Trader Ltd c/o Baxters 3 Nightingale Place Pendeford Business Park Wolverhampton WV9 5HF